About Walk the Talk
A curation of products by brands that are walking the talk.
Imagine a place where you can wander through any store and be certain that all the options for purchase align with your values. Where you could be completely certain that no animals are harmed, labour conditions are fair and that the planet will not suffer for your choices. You would browse the collections and purchase your favorite looks with peace of mind and with the satisfaction of the conscious choice.
Walk the talk is bringing you that experience by carefully curating products that are ethically made, cruelty-free and sustainable (all non-negotiable).
By building this community we want to show our support to ethical brands and to encourage companies and entrepreneurs to keep driving positive change. We believe that consumers play a key role in the transition to a more ethical fashion industry.
This place is for all who want to walk the talk and for the brands that are walking the talk by creating amazing products while caring for the planet, its people and its animals. We can all be a driving force towards a better world.
For us, ethical fashion must comply with three values: fair trade, sustainability and animal welfare.
We only support brands that are doing good in the world. That’s why fair trade is one of our three pillars and a crucial part of our assessment of products and brands. Brands that produce ethically must ensure safe and non-toxic working environments, fair working conditions and fair living wages.
All the products and brands we curate have a sustainable approach and care for the consequences of production and consumption on the environment. As most of the climate impact of fashion comes from fibre and fabric production, we select product by product based on our material rating system, which includes upcycled, recycled and sustainable materials.
Animals shouldn’t suffer for fashion. At WTT you can find a curation of clothes, accessories and decoration pieces that use alternative materials to leather, wool and cashmere. Our selection includes innovative sustainable leathers and peace silk. Recycled cashmere and leather are also part of the materials that respect our animal welfare standards without sacrificing sustainability.
How we do the research
We turn to publicly available information in our assessment of products and brands. This includes:
- Information available in the brand’s website
- Products specifics
- Brand’s and product’s certifications
- Public declarations
- Different organization’s ratings and research performed on the brand
- Reports released by organizations
In this process, we watch out for signs of greenwashing and make sure the product is truly ethical. If we have doubts or we perceive a lack of information available, we may ask brands some questions to learn more about their ethics and sustainability policies.
Hi! I’m Marcela, a lawyer, the mother of a little girl and the founder of Walk the Talk.
I grew up in Uruguay, a tiny cool country in South America, where slow is inherent in culture.
I used to buy virgin leather and fast fashion not so long ago. But a few years ago I started questioning what was in my clothes.
It all started when I decided I didn’t want animals to suffer for what I wore anymore.
Very quickly I realized that who made my clothes, in what conditions and with what impact was just as important. Once you open your eyes to the injustices in the fashion industry there is no going back.
I am still very far from perfect in my ethical habits but I have, since, changed the way I see clothes. I decided to never again buy from brands that care so little about their workers, the animals and the planet.
Shopping, though, became a stressing experience. Finding options that were sustainable, ethically made and cruelty free, all at the same time, was extremely hard.
Walk the Talk was born to be that stress-free, safe place that I and many more needed.
I started researching into brands, fibres and practices. My legal background proved to be useful in the assessment work. Thorough research would be the solid foundation of this platform. I was decided to spot greenwashing and finding out who was really walking the talk and who was making claims without evidence.
With this research I realized that brands, even those brands with genuine intentions, most of the times are not completely sustainable, or completely vegan, some of their products may be but others may not. That’s when I decided I could not create a place for brands but for specific pieces.
A practical tool, where you can search for fashion pieces that are in line with your values and according to your shipping and location preferences. That’s the simple, yet meaningful, idea behind Walk the Talk.
I really hope that, like me, more people become conscious about their choices and Walk the Talk to become that worry-free place ethical consumers can turn to.